ads manager facebook 2023-2024

Facebook advertising is used by over 10 million people. When you examine the data, you can easily see why: Facebook has approximately 2.7 billion users, and social media platforms are now used by more than two hours per day.

That is a lot of focus! Facebook ads will ensure that you reach your audience, regardless of age, gender, occupation, or (almost) anything else.

How are Facebook ads created, managed, and analyzed by marketers?
Facebook Ads Manager is the short answer.

Facebook Ads Manager is an amazing tool that provides everything you need to optimize your ads and deliver successful campaigns, despite its intimidating appearance at first.

Chapter 1: Getting started

Where is Facebook Ads Manager?

The most straightforward method for finding Facebook Advertisements Supervisor is to bookmark the immediate connection. You will immediately be taken to your personal ad account’s Facebook Ads Manager. Assuming you oversee more than one promotion account, utilize the record dropdown menu to pick the right one.

To explore to Promotions Director right from your business Page, make a beeline for the left sidebar and snap on the “Promotion Center” dropdown bolt of any Facebook Page, then, at that point, pick “All Promotions” from the dropdown. At the lower part of that Page, there is a choice to click “Promotions Director.”

Finally, a mobile version of Facebook Ads Manager is available.

How to set up your Ads Manager account

By default, Facebook gives you a personal ad account ID when you sign up. Go to Ads Manager and look in the upper left-hand corner to see this ID.

You must have a payment method that has been verified in order to use Facebook Ads Manager.

A Facebook Page or
Be a Page administrator, editor, or advertiser.

You can follow Facebook’s instructions if your business does not have a Page. An advertising account will be provided to every Page you create.

You must request an administrator, editor, or advertiser role from the Page administrator if you wish to advertise on a Page that was created by someone else.

You will need a Business Manager account in order to create a new ad account for your Page if you already have one. You can start a new ad account once you sign up for Business Manager.

How to set up your teammates on your Facebook Ads account

If you want your teammates to manage and create Facebook ads, you need to give them access to your Facebook Ads account and give them advertising roles that are appropriate for them.

An “Analyst” can only see how well your ads are doing. This job is perfect for somebody who just necessities your Facebook advertisements’ information to make reports.
Using the payment method associated with your ad account, an “Advertiser” has access to view, edit, and create ads. The ideal candidate for this position is a freelance marketer or partner agency who needs to create advertisements but does not have access to the payment information.
In addition to what an “Analyst” and “Advertiser” can do, an “Admin” can edit the payment details and manage the roles. Someone who must manage the advertising account, including permissions, billing, payment information, and the ad spending limit, would be ideal for this position.

To include someone in your advertisement:

Go to the Ads Manager Settings section.
Select Add People from Ad Account Roles.
Enter the name or email address of the person to whom you want to grant access. Ad account permissions can only be
granted to individuals with personal Facebook accounts.
Select their role from the drop-down menu and then click Confirm.

Note: There is a difference between the roles of a Facebook Page, a Facebook Business Manager, and an ad account. You may not have access to your company’s ad account, even if you are the Business Manager or administrator of the Facebook Page.

Finding your way around the dashboard of Facebook Ads Manager

Once you are in Facebook Ads Manager, the campaign dashboard will appear. There is a lot to take in, but don’t worry; we will guide you through everything.

For the time being, we’ll concentrate on three main components: the menus on the left and right of the campaigns.

On the left

To access the Business Suite, click the home button at the top. All of your Facebook and Instagram profile updates, messages, and analytics can be found here.
Open the account setup, Events Manager, Creative Hub, and analytics navigation by clicking the hamburger menu.
To change advertising accounts, click your profile picture, and then click the clock icon below it to view an overview of the advertising account you’ve chosen.
You’ll find settings, account notifications, a search function, and resources for help at the bottom.

On the right

Campaigns can be edited, their history can be viewed, and additional analytics can be viewed using the right-side menu. We will discuss reporting in more detail below.

Your campaigns

In the middle, all of your campaigns are displayed. The three components of your Facebook advertising campaigns are displayed in tab format across the top: ads, ad sets, and ad campaigns. Multiple ad sets and a variety of ad creatives can be included in each ad set of an advertising campaign.

ads manager facebook 2023-2024

Let’s make these terms clear.

You can choose your goal in a campaign. With your target audience, ad placement, and budget in mind, you can begin creating ad sets once you have chosen.
If you want to reach different audiences and use different placements for the same goal, you can use multiple ad sets in a campaign.
Additionally, you decide on the imagery and message in an advertisement. If you want to split-test which creative elements work best for your ad set, you can also have a lot of ads under one ad set.

Chapter 2: Creating and editing Facebook ads

How to use Facebook Ads Manager to make ads

the dashboard’s overwhelming appearance, the actual process of making ads is fairly simple. Simply click the prominent green “Create” button to begin creating an ad.

Select your campaign objectives from the categories of brand awareness, consideration, and conversions after clicking the Create New Ad button. After that, you will define additional aspects of your campaign, such as audience targeting, ad placement, budget, ad format, creative, and other aspects. Facebook will walk you through each of these steps one by one; however, if you’d like more information on each step, check out our beginner’s guide to creating Facebook ads.

Note: Facebook may take up to 24 hours to review your ad after it is posted. When Facebook endorses it, you will be told and your promotion will go live. Do not be anxious about clicking “Publish” on your Facebook advertisement; Once it’s live, it’s simple to go back in and make changes.

ads manager facebook 2023-2024

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